Working as a freelance can mean lots of different things. Maybe you’re a graphic designer, a web developer, a virtual assistant, or a writer. That doesn’t really matter though. What matters is how you market yourself and show people that you have something to offer them.
This is How To Freelance 101, people.
It’s often the difference between success and failure as a freelance.
Match Product with Your Pricing Strategy
When you have something to offer, no matter what it is, you need to establish a pricing strategy. How much you want people to pay for what you have to offer will have a significant impact on how much interest you get from potential clients.
If you ask too much money, it will be very difficult to take off. But if you price your services too low, you will find that you find it harder to make a living. It’s always pretty difficult to raise prices when you started out with them lower.
Clients don’t like price rises, and they might head elsewhere if you raise them sharply without any notice. This is why it’s so important to give some thought to your prices in the first place. It’s always better to get it right the first time round.
Decide How to Brand Yourself
If you want to attract clients, you need to stand out from the crowd. Never forget that there are hundreds of freelancers competing for the same clients that you want to clinch. Branding yourself is little different to how you might brand a business, but it’s not all that different.
You still need to create an identity that is easy to relate to and easy to get to grips with. You don’t want to make it complicated or confusing because all the best brands are the ones that don’t take too much thinking to understand.
Create a Hub for Your Freelance Business
When you operate as a freelance, having an online presence is essential. But the most important thing about your online presence is your central hub. This hub should be your personal website. Ideally, this is where potential clients go to find out more about you and what you have to offer.
Put up some examples of your previous work to show people what they can expect from you. You could even add a few client testimonies as well. It’s these things that help to reassure people that they are hiring the right person. Obviously, making all your contact details easy to find is very important too.
Link Up with Other People
Often, the best way to get access to new clients is to team up with other freelancers who can help you out. For example, if you are a graphic designer, you could team up with a web designer and target business with a double approach. You could give them one price for designing a new logo and a new website at the same time.
Having the manpower of two people will make it much easier for you to find clients and make money, so give it a try. It’s a good idea to set up this kind of idea with someone who you already know and can trust.
Make Sure Your Brand Identity Stays Consistent
Getting your brand in order is one thing, but what’s even more important is keeping it consistent. Your brand identity is useless if you don’t stick to it and make sure that it stays consistent. So, how can you do this?
First of all, you will need to adopt a certain tone when it comes to writing on social media and your website. This will help to bridge the gap between your website and you social media presence, and show people that they are from the same person.
Make sure you use the same colors and iconography on all your different marketing and advertising efforts.
Learn How Social Media Can Help You
Social media is completely free for you to use, and it’s one of the very best tools that you have at your disposal. It’s something that anyone can take advantage of if they are willing to work at it. You can use it as a tool for networking, a tool for keeping clients up to date and a tool for developing your brand.
The most important social media sites to be using are obviously Twitter and Facebook. But, as a freelance, sites like LinkedIn can be a great help as well. With the training courses that you can find at Simplilearn, you can learn more about marketing yourself on Twitter.
Be Pitch Perfect
Sometimes, you can’t sit back and wait for the clients to come to you. Of course, everyone wants this to happen eventually. But sometimes, you have to be proactive. It’s up to you to find clients if they’re not beating down your door.
And to do this, you need to have a great pitch that you’re always ready to deliver. When you’re pitching to a potential client, you will need to make sure you know their brand and business inside out. If you don’t, you will simply end up looking a fool.
And that’s not the impression you want to leave with a potential client. Show them what you can offer and how it can help them.
Encourage Referrals from Satisfied Clients
When you’re getting started, and you have a few happy clients in the bag, you should try to harness the power of referrals. This is when you encourage satisfied clients to tell their contacts about you and the services you provided. The client could be offered a discount for every referral that translates into a new paying client for you.
This is great because it benefits everyone. The existing clients get a discount next time they want to use your services. And you get exposed to a whole new range of potential clients. And if those clients go away satisfied too, they might offer you some referrals as well. In theory, this can offer an endless stream of new clients.